VivaCell-MTS is the 2011 General Sponsor of the Tennis Federation of Armenia

VivaCell-MTS, a subsidiary of “Mobile TeleSystems” OJSC, has undertaken the general sponsorship of the federation with an investment of AMD 40 million.

For the first time in history, a prize fund has been set for the four tournaments to be held in Armenia in July. At one of the tournaments VivaCell-MTS Cup will be played with prize fund in more than AMD 9 million (USD 25 thousand). For the rest of the tournaments the prize funds are set by Ameriabank (USD 15000) and Orange Tennis (USD 15000).

“Those interested in tennis have to know they can represent our country successfully at international arena. The path to victories starts with encouragement and trust. It is this belief that lies in the basis of our readinness for partnership with sport. The only way to know the real limits of one’s capacities is to go beyond those limits. Our sportspeople have to be brave and choose a path that may be harder, but will lead to victory. This is the aim of our cooperation with the Tennis Federation of Armenia as well,” said VivaCell-MTS General Manager Ralph Yirikian.

Part of amount has already been granted to the federation and owing to the cooperation, Armenian players have successfully appeared at different competitions. In May, 2011 the female team took part in the tournament held in Egypt, and the male team appeared at the team championship of the World Fed Cup in Macedonia.

Tennis is generally considered as an expensive sport. VivaCell-MTS cooperation with the Tennis Federation of Armenia helps Armenian young and professional players to develop their techniques and succeed. Seven youth tournaments are planned for this year in Armenia.